People worth keeping an eye on: what they are up to and who they are.
Elon Musk
SpaceXAIMusk's empire got tighter. SpaceX has combined with xAI, the company behind the Grok chatbot, and the merged business trades as SpaceXAI. Its latest model, Grok 4.5, launched in July and is aimed at coding and agent-style tasks.
If you're new to this
Elon Musk runs or owns several companies: Tesla (cars and energy), SpaceX (rockets and the Starlink satellite internet service), X (the social network, previously Twitter) and xAI.
SpaceX builds the Falcon rockets that fly cargo and astronauts to orbit, and is developing Starship, a much larger reusable rocket. Starlink sells internet from thousands of satellites.
xAI was founded to build AI systems and released the Grok chatbot. Merging it into SpaceX ties AI development to the cash and computing resources of a large, privately held company.
As of Jul 2026 launch reports
Marques Brownlee (MKBHD)
About 21M subscribersMarques Brownlee put the Galaxy Z Fold 8 through its paces in a review around 1 August. It's a good place to see how a fold-out phone holds up in daily use.
If you're new to this
Marques Brownlee goes by MKBHD and runs one of the biggest technology review channels on YouTube, with around 21 million subscribers. He is known for clean, calm video and straight verdicts on phones, laptops, cars and gadgets.
If you are new to his reviews, watch for the ones that cover the "daily driver" experience, where he lives with a product for weeks. He also hosts podcasts and interviews executives.
As of 1 Aug 2026 review
Joe Rogan
Not verified todayI couldn't confirm this week's guests or topics, so there is nothing to report from the podcast today.
If you're new to this
The Joe Rogan Experience is a long-form interview podcast, often running two to three hours, covering comedy, science, health, politics and fighting. Rogan is also a stand-up comedian and a UFC commentator.
It is one of the most-listened-to podcasts in the world, so the guests he books and the claims they make often get picked up by news outlets.
Background only
Jimmy Carr
Canada tourJimmy Carr is on the road in Canada. His "Laughs Funny" tour runs from 16 September to 22 November, and listings show a Toronto date on 16 October.
If you're new to this
Jimmy Carr is a British stand-up comedian known for rapid-fire one-liners and a deadpan delivery, often with very dark humour. His shows are for adults.
He is also a familiar face on British TV, hosting 8 Out of 10 Cats Does Countdown and appearing on panel shows. His stand-up specials are on streaming services.
As of 10 Oct 2026
Ross Edgley
Iceland swimRoss Edgley has done it again. He has completed a roughly 1,000-mile swim around Iceland, reported as the first person to swim the whole coastline. I couldn't confirm the finish date, and the documentary is called The Great Icelandic Swim.
If you're new to this
Ross Edgley is a British endurance athlete. In 2018 he became the first person to swim around Great Britain, which took 157 days and about 1,800 miles. He is also known for dragging a heavy log or tyre across long distances as training, and for his strength work.
His channel and books describe how he builds a body that can handle extreme volume. Swimming in cold water for hours is hard because the body loses heat and the salt damages skin.
As of 10 Oct 2026
Brian Cox
PhysicistProfessor Brian Cox is back on stage. His new live show Emergence, the follow-up to Horizons, mixes cosmology, biology, philosophy and history with big LED screens, sound and lighting. Reports list a Belfast date (SSE Arena, Friday 13 November 2026), and tour pages for other cities list further dates.
I found no new Cox TV series confirmed today.
If you're new to this
Brian Cox is a British particle physicist and a professor at the University of Manchester, and he is best known as the presenter of popular science programmes. He explains very large ideas, such as how the universe began and how stars work, in plain language.
Emergence is a live show rather than a TV series: he walks an audience through how complex things, from galaxies to living cells and minds, can arise from simple rules. No physics is needed to enjoy it.
As of 11 Oct 2026. Source: Newsletter.co.uk tour announcement (published Sept 2025); tour listings.
SpaceX
SpaceSpaceX has been busy. On 28 September Starship returned to Earth and splashed down north of Hawaii after a three-hour flight The same day, Spaceflight Now previewed the first Starlink V3 satellites going up on Starship. On 1 October a crewed mission, Crew-13, took a fresh crew up for a six-month stay on the space station, and a Falcon Heavy flew its first mission for a US spy-satellite agency. On 9 October a Falcon 9 launched 21 data satellites for the Space Development Agency.
The company also now trades as SpaceXAI after combining with xAI.
If you're new to this
SpaceX builds and launches rockets for NASA, the military and companies. Its Falcon 9 rockets reuse their boosters, which has made launches far cheaper and far more frequent.
Starship is its giant next-generation rocket, designed to be fully reusable and to carry people and cargo to the Moon and Mars. Each test flight teaches the engineers what to fix next, which is why SpaceX launches early and often.
Starlink is the satellite internet network, with thousands of satellites in low orbit. 'V3' is the next, larger generation of those satellites.
As of 11 Oct 2026. Source: Spaceflight Now.
NASA
SpaceThe Artemis II crew's moon trip is now science. NASA has released Artemis II lunar science data and images and a preliminary lunar science report. Elsewhere, the Webb telescope measured the distance to the farthest fast radio burst yet, and SPHEREx has found a menagerie of brown dwarfs.
NASA also plans an unpiloted Starliner test flight at the end of the year, and has set coverage for the 35th SpaceX station resupply launch.
If you're new to this
NASA is the US space agency. It runs the International Space Station, sends robotic probes across the solar system and operates telescopes such as James Webb.
Artemis is its programme to return people to the Moon. Artemis II was the first crewed flight around the Moon in that programme, so the data it brought back is the first fresh look from people near the Moon in decades.
A fast radio burst is a flash of radio waves from deep space lasting a fraction of a second. Brown dwarfs are objects too big to be planets and too small to be true stars.
As of 11 Oct 2026. Source: NASA and Spaceflight Now.
Rotten Tomatoes: what's worth watching
Film and TVThe goal here is only the best new releases, not everything that streams. I couldn't pull a reliable list of this week's top-reviewed new films and shows today, so I'm not guessing.
Rotten Tomatoes' own ranked guide to the best 2026 films is linked below. Its list is not sorted strictly by score and shows no update date, so treat it as a starting point.
If you're new to this
Rotten Tomatoes collects reviews from professional critics and turns them into a percentage called the Tomatometer. A film marked 'Certified Fresh' is both well reviewed and reviewed by plenty of critics.
A high score does not mean 'popular'. Small films often score 100% from a handful of reviews, so check how many critics there are before you trust a number.
As of 11 Oct 2026. Not verified today.